Across the UK and Ireland, more and more businesses and individuals are taking steps to reduce waste, minimise their carbon footprint and tackle climate change.
You don’t have to look far to see these changes. See how your neighbours now separates their waste into plastic, paper, metal and food compost bags or bins. Or how your local bar now no longer serves plastic straws, or the cycle-to-work or car-share scheme that your company has just introduced.
All these small changes add-up to create a bigger impact, and the wider community is taking note. Thomastown in County Kilkenny, Ireland for example, came together as a community to spread awareness of the benefits of using reusable cups, and created an inspiring competition to help highlight this.
The competition set out to design a limited-edition reusable cup that promotes Thomastown. The winning mug design would then be sold in local shops and cafes throughout the community.
Thomastown Community Network (TCN) created the competition inspired by The Conscious Cup Campaign, which estimated that over 200 million non-recyclable cups are thrown away in Ireland every year. It was clear from a previous local events that many visitors didn’t understand the main differences between disposable and reusable cups.
A number of businesses joined in, offering prizes, from local restaurant vouchers to acting classes There were over 100 designs submitted and the winning design for the first round of limited edition cups was a Japanese wood block print by local artist Debra Bowden.
The cups are on sale for $5 and project coordinator at TCN Lisa Karkut believes the cups will encourage coffee drinkers to get into the habit of bringing their own reusable cups instead of using disposable ones. In the process customers can save themselves money from the discounts offered by local businesses to those who bring their own cups.
NDA Packaging Services were delighted to have been a part of this. We accepted the challenge, helped and advised TCN on the graphics design process and reproduced the complex winning design, using the In Mould Label (IML) process.
As a reusable packaging business, we are proud to be a part of something that helps create awareness of disposable waste and makes a positive impact on the locality. We hope the Thomastown project inspires other communities, local authorities and businesses to take similar heed and help make a difference.